Who We Serve · Health Tech
Your technology solves a real problem. E.fi (E-fi) helps you communicate its value to Pharma buyers, structure deals that close, and scale into enterprise channels.
The gap between a technology that works and a deal that closes is wider than most expect. We've helped bridge it, repeatedly.
We help you translate technical capability into the business language Pharma buyers respond to, with a positioning framework that maps your value to their internal priorities.
E.fi's FMV framework helps you build a defensible, credible pricing model that Pharma compliance teams will accept and procurement teams will approve.
We've been on both sides of Pharma–Health Tech deals. We know exactly what creates friction, and how to structure terms, timelines, and approvals to move fast.
We help Health Tech companies design, launch, and scale Pharma channel strategies, from ideal customer persona mapping to blueprints for guiding teams through Legal and Compliance reviews and contract structuring.
We help Health Tech teams build the internal structures, processes, and roles needed to support enterprise client acquisition, before the deal closes and after.
Our founder has spent years inside Fortune 100 Pharma organizations. That means we understand the internal dynamics, compliance requirements, and stakeholder maps that determine whether your deal closes, or stalls.
We build a clear, defensible story about your technology's value, mapped to Pharma's internal language, priorities, and buying criteria.
We structure your deal terms, timelines, and approval path to minimize friction and maximize speed to signature.
Through the Builder's Circle, we connect Health Tech founders directly to the Pharma leaders and channel partners who need what you've built.
From startup to enterprise. We've helped Health Tech companies position, negotiate, and close with some of the world's largest Pharma organizations.
"How to Close Pharma Deals" is built specifically for Health Tech companies seeking enterprise Pharma partnerships, with insider knowledge of what Pharma buyers need to say yes.
Explore Workshops →The Fair Market Value Framework, Pharma Partnership Playbook, and Deal Structuring templates are built for exactly the stage you're in, accelerating time-to-close.
Explore Frameworks →Connect with Pharma BD leaders, fellow founders, and channel partners who are actively building what you're trying to sell into.
Join the Circle →Tell us what you're building and who you're trying to reach. We'll help you close the gap.